IMB

This is a :30 commercial aired online and broadcast across the country through FOX networks.

Project Notes

We partnered with the content marketing team, 1211 Brand Connect, and FOX. They hired us to direct the studio shoot and oversea the VFX for this edit. The concept was the have an open studio with the president of IMB walking through their stories. We filmed in on a white cyc wall with a custom builds chroma wall to track and key out where our 3D builds would go. The shoot was 2 days and we rotoscoped and delivered the VFX in the next 48 hours.